From Wall Street Journal...
"After a knockout few years, the successor company to Fiat Chrysler has struggled to shift an aging, aggressively priced line up of Jeeps and RAM trucks. With inventories accumulating on lots, dealers have been pushing it to sweeten the deal with buyers. This month the company kicked off a $2,000 summer “bonus cash” program.
Cutting prices that were too high won’t necessarily start a price war, and Stellantis’s problems seem largely of its own making. “We were arrogant,” as Chief Executive Carlos Tavares admitted at an investor day last month. "
"After a knockout few years, the successor company to Fiat Chrysler has struggled to shift an aging, aggressively priced line up of Jeeps and RAM trucks. With inventories accumulating on lots, dealers have been pushing it to sweeten the deal with buyers. This month the company kicked off a $2,000 summer “bonus cash” program.
Cutting prices that were too high won’t necessarily start a price war, and Stellantis’s problems seem largely of its own making. “We were arrogant,” as Chief Executive Carlos Tavares admitted at an investor day last month. "