I do focus groups on occasion. It's NDA shielded so typically not a lot I can say about specifics. In general terms, I see a lot more interest in hybrid concepts than pure EVs now. If some of these come to fruition, there's going to be a new horsepower war that mixes the best of EV and ICE into one peel your eyebrows off delivery system. Potential fleet use for same but tuned for economy and longevity over pure power.
I suspect anyone who isn't putting R&D into these are going to lose more market share over the next decade...and I suspect someone isn't.